CopyCompass

Helping Educator and Publishers scale academic content with AI

MarkovML • 2024 - 2025 • New Product Development

CopyCompass interface
CopyCompass interface
CopyCompass interface

Background & Challenge

Educators and academic writers often juggle multiple tools to create content like lesson plans, course descriptions, and assessments. This fragmented process leads to inconsistencies and slows down their workflow, especially when working across teams. Generic AI tools don’t fully solve these issues. They often miss the academic tone, introduce factual errors, or create formatting problems.


At MarkovML, we set out to build CopyCompass: an AI-powered writing platform designed specifically for educators, with a focus on accuracy, editorial quality, and content governance.

My role

I led the end-to-end UX design for CopyCompass, from early research and concept development to detailed design and post-launch improvements. I worked closely with product and engineering to define use cases for the EdTech domain, while also ensuring the interface was intuitive for non-technical users like writers, editors, instructional designers, and academic administrators.


Prototyping and validating concepts in demo workspaces, and gathering feedback during live product demos with potential customers, played a big role in shaping the final experience.

Background & Challenge

Educators and academic writers often juggle multiple tools to create content like lesson plans, course descriptions, and assessments. This fragmented process leads to inconsistencies and slows down their workflow, especially when working across teams. Generic AI tools don’t fully solve these issues. They often miss the academic tone, introduce factual errors, or create formatting problems.


At MarkovML, we set out to build CopyCompass: an AI-powered writing platform designed specifically for educators, with a focus on accuracy, editorial quality, and content governance.

My role

I led the end-to-end UX design for CopyCompass, from early research and concept development to detailed design and post-launch improvements. I worked closely with product and engineering to define use cases for the EdTech domain, while also ensuring the interface was intuitive for non-technical users like writers, editors, instructional designers, and academic administrators.


Prototyping and validating concepts in demo workspaces, and gathering feedback during live product demos with potential customers, played a big role in shaping the final experience.

Impact & Outcomes

First Paid Customer Secured

The platform launched with its first paying customer, starting a pilot with education publishers and instructional design firm managing large-scale academic content projects.

Faster Content Creation

Test users reported a clear increase in content generation speed during the pilot, reducing the time spent on manual research, writing and formatting.

Higher Trust in AI Writing Tool

Writers felt more confident using AI thanks to clear, explainable flows and built-in safety checks like citation support and plagiarism detection.

Expanded Use Cases

The flexible design made it easy to extend the platform’s use from education to GTM and marketing teams, opening new business opportunities.

Approach

Through interviews with educators, academic writers, and instructional designers to understand how they currently create and manage content. Through interviews and workflow mapping, we found that most relied on a patchwork of tools like Google Docs, Grammarly, citation managers, and plagiarism checkers.

Key pain points included:

  • Fragmented Workflows: Users were switching between multiple tools for writing, editing, checking originality, and managing citations, leading to wasted time and inconsistent output.

  • Low Trust in AI Tools: Generic AI writing tools often produced inaccurate or irrelevant content that didn’t match academic tone or standards.

  • Collaboration Challenges: Content created by multiple contributors lacked consistency in tone, structure, and formatting.

  • Manual Citation Pain: Users struggled with creating accurate citations in various academic formats.

  • Productivity Bottlenecks: The lack of automation and content reuse features made editing and repurposing content slow and repetitive.


    These insights helped us define clear user needs and shape the core experience of CopyCompass.

Key UX Solutions

Start Writing with AI

Jumpstart your writing with AI. Draft, brainstorm, or write effortlessly - just input a prompt, and get structured content in seconds. Skip writer’s block and refine your ideas with ease.

Paraphrase or Edit Content

Refine your writing by making precise edits or rephrasing sections to enhance clarity and tone. Highlight any section, and AI transforms it into polished prose instantly.

Multi-AI Chat + Knowledge Vault

Brainstorm new ideas, draft paragraphs, or get feedback directly in the chat panel. Because the AI has context of the current document and can draw from source materials in the Knowledge Vault, it generates more accurate, relevant suggestions, helping users focus on creativity and content quality.

The Knowledge Vault stores previous documents like lessons, assessments, and guidelines, so AI can reference them when generating new content. This keeps writing consistent with past work, aligned with institutional standards, and makes it easier for teams to reuse and adapt content at scale.

Plagiarism & AI Detection

Ensure originality with advanced detection tools. Instantly check for AI-generated text and plagiarism, guaranteeing authentic, unique content that meets academic and professional standards.

Smart Citations

Save time and ensure accuracy with automated citation generation and style guide compliance. Whether it's Chicago, APA, MLA, or custom formats, you can format your work effortlessly.

Reflections

Designing CopyCompass was a rewarding challenge. The goal wasn’t to offload all tasks to AI to take over but to support users with the right tools so they could work faster, stay in control, and feel confident in what they create.

  • Prototyping and validating concepts in demo workspaces, and gathering feedback during live product demos with potential customers, played a big role in shaping the final experience.

  • Educators are thoughtful, intentional users. They care more about transparency and accuracy than full automation.

  • Building trust into the experience through editable outputs, clear prompts, and built-in detection tools was essential to making AI feel like a helpful partner, not a black box.


    This project reminded me that great UX isn’t just about speed but about creating clarity, control, and confidence for the people using the product.

Reflections

Designing CopyCompass was a rewarding challenge. The goal wasn’t to offload all tasks to AI to take over but to support users with the right tools so they could work faster, stay in control, and feel confident in what they create.

  • Prototyping and validating concepts in demo workspaces, and gathering feedback during live product demos with potential customers, played a big role in shaping the final experience.

  • Educators are thoughtful, intentional users. They care more about transparency and accuracy than full automation.

  • Building trust into the experience through editable outputs, clear prompts, and built-in detection tools was essential to making AI feel like a helpful partner, not a black box.


    This project reminded me that great UX isn’t just about speed but about creating clarity, control, and confidence for the people using the product.

Other projects

Swapnil Vibhute

Copyright 2025 by Swapnil Vibhute

Swapnil Vibhute

Copyright 2025 by Swapnil Vibhute

Swapnil Vibhute

Copyright 2025 by Swapnil Vibhute