Designed a new experience for plans and pricing page for new subscription plans with a provision to accommodate future categories of premium products.
MarkovML • 2024 - 2025 • New Product Development
Background & Challenge
Educators and academic writers often juggle multiple tools to create content like lesson plans, course descriptions, and assessments. This fragmented process leads to inconsistencies and slows down their workflow, especially when working across teams. Generic AI tools don’t fully solve these issues. They often miss the academic tone, introduce factual errors, or create formatting problems.
At MarkovML, we set out to build CopyCompass: an AI-powered writing platform designed specifically for educators, with a focus on accuracy, editorial quality, and content governance.
My role
I led the end-to-end UX design for CopyCompass, from early research and concept development to detailed design and post-launch improvements. I worked closely with product and engineering to define use cases for the EdTech domain, while also ensuring the interface was intuitive for non-technical users like writers, editors, instructional designers, and academic administrators.
Prototyping and validating concepts in demo workspaces, and gathering feedback during live product demos with potential customers, played a big role in shaping the final experience.
Approach
Through interviews with educators, academic writers, and instructional designers to understand how they currently create and manage content. Through interviews and workflow mapping, we found that most relied on a patchwork of tools like Google Docs, Grammarly, citation managers, and plagiarism checkers.
Key pain points included:
Fragmented Workflows: Users were switching between multiple tools for writing, editing, checking originality, and managing citations, leading to wasted time and inconsistent output.
Low Trust in AI Tools: Generic AI writing tools often produced inaccurate or irrelevant content that didn’t match academic tone or standards.
Collaboration Challenges: Content created by multiple contributors lacked consistency in tone, structure, and formatting.
Manual Citation Pain: Users struggled with creating accurate citations in various academic formats.
Productivity Bottlenecks: The lack of automation and content reuse features made editing and repurposing content slow and repetitive.
These insights helped us define clear user needs and shape the core experience of CopyCompass.
Reflections
Designing CopyCompass was a rewarding challenge. The goal wasn’t to offload all tasks to AI to take over but to support users with the right tools so they could work faster, stay in control, and feel confident in what they create.
Prototyping and validating concepts in demo workspaces, and gathering feedback during live product demos with potential customers, played a big role in shaping the final experience.
Educators are thoughtful, intentional users. They care more about transparency and accuracy than full automation.
Building trust into the experience through editable outputs, clear prompts, and built-in detection tools was essential to making AI feel like a helpful partner, not a black box.
This project reminded me that great UX isn’t just about speed but about creating clarity, control, and confidence for the people using the product.
