Helping Educator and Publishers scale academic content with AI
MarkovML • 2024 - 2025 • New Product Development
My role
I led the end-to-end UX design for CopyCompass, from early research and concept development to detailed design and post-launch improvements. I worked closely with product and engineering to define use cases for the EdTech domain, while also ensuring the interface was intuitive for non-technical users like writers, editors, instructional designers, and academic administrators.
Prototyping and validating concepts in demo workspaces, and gathering feedback during live product demos with potential customers, played a big role in shaping the final experience.
Background & Challenge
Educators and academic writers often juggle multiple tools to create content like lesson plans, course descriptions, and assessments. This fragmented process leads to inconsistencies and slows down their workflow, especially when working across teams. Generic AI tools don’t fully solve these issues. They often miss the academic tone, introduce factual errors, or create formatting problems.
At MarkovML, we set out to build CopyCompass: an AI-powered writing platform designed specifically for educators, with a focus on accuracy, editorial quality, and content governance.
Key UX Solutions
Start Writing with AI
Jumpstart your writing with AI. Draft, brainstorm, or write effortlessly - just input a prompt, and get structured content in seconds. Skip writer’s block and refine your ideas with ease.
Paraphrase or Edit Content
Refine your writing by making precise edits or rephrasing sections to enhance clarity and tone. Highlight any section, and AI transforms it into polished prose instantly.
Multi-AI Chat + Knowledge Vault
Brainstorm new ideas, draft paragraphs, or get feedback directly in the chat panel. Because the AI has context of the current document and can draw from source materials in the Knowledge Vault, it generates more accurate, relevant suggestions, helping users focus on creativity and content quality.
The Knowledge Vault stores previous documents like lessons, assessments, and guidelines, so AI can reference them when generating new content. This keeps writing consistent with past work, aligned with institutional standards, and makes it easier for teams to reuse and adapt content at scale.
Plagiarism & AI Detection
Ensure originality with advanced detection tools. Instantly check for AI-generated text and plagiarism, guaranteeing authentic, unique content that meets academic and professional standards.
Smart Citations
Save time and ensure accuracy with automated citation generation and style guide compliance. Whether it's Chicago, APA, MLA, or custom formats, you can format your work effortlessly.
Impact & Outcomes
First Paid Customer Secured
The platform launched with its first paying customer, starting a pilot with education publishers and instructional design firm managing large-scale academic content projects.
Faster Content Creation
Test users reported a clear increase in content generation speed during the pilot, reducing the time spent on manual research, writing and formatting.
Higher Trust in AI Writing Tool
Writers felt more confident using AI thanks to clear, explainable flows and built-in safety checks like citation support and plagiarism detection.
Expanded Use Cases
The flexible design made it easy to extend the platform’s use from education to GTM and marketing teams, opening new business opportunities.
Reflections
Designing CopyCompass was a rewarding challenge. The goal wasn’t to offload all tasks to AI to take over but to support users with the right tools so they could work faster, stay in control, and feel confident in what they create.
Prototyping and validating concepts in demo workspaces, and gathering feedback during live product demos with potential customers, played a big role in shaping the final experience.
Educators are thoughtful, intentional users. They care more about transparency and accuracy than full automation.
Building trust into the experience through editable outputs, clear prompts, and built-in detection tools was essential to making AI feel like a helpful partner, not a black box.
This project reminded me that great UX isn’t just about speed but about creating clarity, control, and confidence for the people using the product.
Back to top
